Explainer videos for software
If users don't understand your software, they don't convert.
I turn complex software into clear explainer videos, making your product the obvious choice.
Pages with explainer videos convert up to 35% more.
(documented cases: RankWatch, Dropbox)The problem
You know the value of your product. Your customers don't.
Onboarding Drop-off
Users don't understand the solution and leave before seeing value.
Overwhelmed Support
Repetitive tickets for questions a two-minute video would solve.
Slower Sales
The sales team has to repeat the demo every time for every lead.
What I do
Videos that work for you, 24/7
SaaS Motion
Your software screens animated for demos, onboarding, and product tours — shows product value in seconds, no live presenter needed.
Animated Explainer
Abstract concepts, value propositions, and brand stories become clear animations — for landing pages, ads, and communication that needs to convince without showing an interface.
SaaS Product Tour — MSB Manager
Amanda Ornellas Gutierres
Entrepreneur | SaaS Founder & B2B Growth Strategist
Automated onboarding — new users activate without needing support.
"Excellent work and very professional! Lucas made a great demo video for my SaaS. He added an animated avatar even though I requested it after the contract was signed. He made all requested changes promptly. Highly recommend and would hire again."
How It Works
An organized process for
results that exceed expectations.
1
Briefing & Planning
You tell me about the product, the video's goal, and the target audience.
2
Script & Concepts
Creation of the script and visual concept guide.
3
Design & Visual Assets
Creation of visual elements, screen design, and illustrations.
4
Composition & Animation
Everything comes together in the first version — animations, soundtrack, and sound effects.
5
Revisions & Adjustments
One revision round per production stage, plus final revisions after the first version.
Estimated Return
Explainer videos convert more. How much does that impact your revenue?
+64%
conversion increase in a controlled A/B test — the only independent study with video as the isolated variable
Case: Crazy Egg (Conversion Rate Experts)
40% → 80%
user activation after onboarding overhaul with video in B2B SaaS — churn dropped from day one
Case: B2B SaaS (UX case study)
-25%
to -40% in support tickets
reduction in support volume with a video self-service knowledge base
Independent benchmark
This data comes from real cases and benchmarks from independent sources. The calculator applies the conservative range to your SaaS numbers.
Demo Video for Medical Platform VTIX — Event Presentation
Cléber Alexandre Agazzi
Technology Executive | CIO | CTO | Cloud | Platform Engineering
Product presented itself at the event without needing a live presenter.
"Lucas was very attentive and grasped the project idea right from the start. In the very first conversation he gave us confidence that the project would be delivered at the quality we expected and on time, even though the deadline was tight. The final result was excellent and we were very satisfied. I strongly recommend this professional."
Frequently asked questions
Everything you need to know before hiring.
Which model is right for me?
It depends on your goals and what you want to communicate. Tell me about your project and I'll point you to the right model.
What is the delivery timeline?
It depends on the model and content complexity. Professional models are ready in 1 to 3 weeks. Premium models, which involve more elaborate production, take 3 to 6 weeks. The exact timeline is defined during briefing, after understanding the project scope.
What are the payment options?
We can work with 50% upfront and 50% on delivery, or even per completed stage. We accept international bank transfers.
How many revisions are included?
We include one revision round at each production stage plus one round after the first version is delivered.
Do you make videos in English and Spanish?
Yes. I produce videos in Portuguese, English, and Spanish, with voiceover or subtitles only, based on your preference.